Available for senior product design roles
I design complex digital products, from unclear problems to scalable experiences.
Singapore-based product designer with 7 years of experience across banking, education and operational platforms. I turn complex journeys into clear experiences and build the systems teams need to scale them.
Selected work
Three projects showing how I approach complex journeys, align stakeholders and turn research into products and systems that can scale.
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UOB TMRW — Omnichannel Onboarding
Redesigned account opening as one adaptive journey across app and web, reducing the form from approximately 26 fields to 16 and removing three blocking consent dialogs.
My contribution: Omnichannel journey, interaction design and design delivery
Read the case study → -
ST Engineering — Mobius Transport Operations
Mapped vehicle operations across three service areas and translated research with 52 users and 44 stakeholders into a unified product direction.
My contribution: Research synthesis, journey mapping and product design
Read the case study → -
INSEAD Business School — Website Revamp
Created a shared system for a 300+ page website using 26 templates and reusable components; the system remains in use six years later.
My contribution: User testing, template system and component design
Read the case study →
Evidence from the work
- ~26→16
- Input fields in UOB onboarding
- 52
- Users interviewed for Mobius
- 44
- Stakeholders engaged across three service areas
- 6years
- INSEAD’s design system remains in use
Let’s work together
I’m looking for a full-time senior product design role.
Based in Singapore and open to hybrid or remote opportunities. I’m happy to walk through the work, decisions and constraints behind any project.